The starting point, the changes I made, and the numbers that came out of them. Where the client allows it, screenshots come straight from the Google Ads account.
Paid upgrades · non-brand129in September
↑ 4.4x since Mar
~29
107
116
119
98
118
129
MarAprMayJunJulAugSep
Cost per upgrade vs breakeven6 OF 6 BELOW
B2C AI SaaS · 4 min read
From 29 to 129 paying customers a month, profitable every month
Rezi grew paying customers from search more than 4x in six months, and every month cost less than breakeven.
"He was very proactive in keeping tabs on our ad programs, making great recommendations, and we've driven several million dollars in ARR because of him."
Natasha, Marketing
Rezi approved being named. Other clients stay unnamed under NDA. Figures in USD.
The average client stays more than 12 months(I don't have any lock-in contracts to keep them here).