Context
This is a B2B AI SaaS product in a rapidly growing vertical with strong demand and high search volume.
The client wanted to see meaningful results quickly and ensure long-term scalability.
Because the product doesn't offer a free trial, it was critical that I targeted high-intent, ready-to-buy users to generate fast results.
Strategy
I built the account from scratch, launching brand-new campaigns with targeting focused on generic terms, competitors, features, brand, and specific use cases.
My build strategy focused on:
- Starting with high-intent exact match keywords to avoid wasting ad spend on irrelevant queries.
- Using manual bidding to gather initial conversion data without inflated CPCs.
- Targeting desktop-only traffic to increase conversions, ensuring users could sign up and demo the product immediately, without the drop-off often seen on mobile.
Results
Sign-ups started coming in as soon as the campaigns went live, with purchases coming in within the first week.
In just 30 days, the account generated 558 sign-ups, with 42 converting into paying customers, resulting in $2,219 in new MRR. 70% of which came from generic, non-branded keywords. These are entirely net new customers.
The payback period continues to fall and currently sits at under 3 months for non-branded terms. I'm now scaling with increased budgets, refining keywords, and expanding targeting around top-performing terms.
