"Not only was he able to deliver paying customers below our target cost per acquisition, but he is incredible at helping us stay on top of what's going on in the account."
Olly
Founder
Meta ads for SaaS,
optimised for subscribers,
not cheap sign-ups.
Meta finds people before they know to search for you. I set it up to learn from your paying customers, then test creative every week so costs don't creep up as audiences tire.
- No account managers. The person on the call runs your account.
- Conversions tied to trial, demo and paid, then reported as MRR and payback.
- I'm in your Slack channel, so you message me directly and changes go live ASAP.
15 minutes with me, not a sales rep. You'll leave with a go or no-go on Meta ads.
- "Amazing results."
- "My campaigns are at a 4x ROAS!!"
- "He really takes charge and gets stuff done."
- "A game-changer for our startup."
- "Knows Google Ads really well and he is super responsive."
- "Stellar results, unachievable through previous managers."
- "One of the best decisions I've made for my business this year."
- "So many headaches solved at once!"
- "Went above and beyond to make sure we were happy."
- "Attention to detail, quick turnaround times."
The average client stays more than 12 months(I don't have any lock-in contracts to keep them here).
Where SaaS Meta budgets leakand how I close each one.
Meta is very good at finding whatever you ask it for. Most accounts ask for the wrong thing.
Optimising for sign-ups
Ask Meta for sign-ups and it finds people who sign up for everything. I optimise for trial starts or paid subscriptions, so it learns what a customer looks like.
Browser-only tracking
Ad blockers and privacy settings hide conversions from the pixel. Without the Conversions API, Meta optimises on partial data and under-reports what it drove.
One ad running for months
Creative tires faster on Meta than anywhere else. I test new angles on a weekly rhythm and retire ads when frequency climbs and results drop.
Budget split across too many ad sets
Spreading a modest budget over many audiences starves each one of data. I consolidate so the algorithm gets enough conversions to learn from.
Judging it on last click
Meta often starts journeys that end on Google or a direct visit. I report it on blended new MRR and payback, with platform numbers as a cross-check, not the verdict.
"Hiring Mitch has been one of the best decisions I've made for my business this year. Mitch's ability to diagnose wasted ad spend, understand new industries, and make suggestions to lower costs has really helped."
Your first90 days.
Tracking comes before spend. If your product isn't a fit for paid social, you'll hear it in week one.
01
Auditbefore any new spend
Your account, pixel setup and unit economics, checked against what paid social can realistically return.
02
Trackingall the way to paid
Pixel plus Conversions API, with trial, paid and MRR events sent from your app, CRM or Stripe.
03
Launchwith several angles live
A few consolidated campaigns optimised for trials or subscriptions, with several creative angles live from day one.
04
Iterateand report in MRR
Weekly creative tests, budget moved toward the best payback, and a report in MRR.
"Responsiveness was amazing and we were able to get everything resolved. Shoulda just paid Mitch to start with... so many headaches solved at once!"
How I structureMeta for SaaS.
Fewer campaigns, more creative. This is the usual setup, and when each part earns its budget.
Prospecting
Broad or lightly targeted audiences, optimised for trial starts or subscriptions. The creative does most of the targeting.
Creative testing
New hooks, formats and offers tested against the current winners. Most of the gains on Meta come from here.
Retargeting
Site visitors and trial users who haven't converted. Capped, because it can easily take credit for sign-ups that would have happened anyway.
"Mitch is definitely a sharp operator, and very knowledgeable. Certainly would recommend."
When Meta isthe right channel.
Meta creates demand rather than capturing it. It suits SaaS when:
A good fit
- Your product makes sense from a short video or image
- There's a self-serve sign-up or free trial with a quick path to paid
- You make at least $20k MRR, so there's enough data to learn from
- Someone on your side can approve new creative every week or two
Not yet
- Enterprise buyers, long sales cycles and committee sign-off
- You're pre-revenue or still finding product-market fit
- You need the ad spend back inside the first month
If search would work better for you first, I'll say so on the call.
One monthly fee,no lock-in.
Meta Ads management is priced the same as every channel I run. Month-to-month, cancel with 7 days' notice.
Growth
$2,000/mo
Up to $25,000/month in ad spend
Scale
Custom
$25,000+/month in ad spend
Both plans include
- End-to-end campaign setup
- Direct communication via Slack
- Transparent reporting with custom dashboards
- Shared access to every project task
- No lock-in contracts or minimum terms
All prices in USD. Ad spend is paid to Meta directly, separately from my fee.
Talk to a current client before you sign
Founders and marketers,on the record.
Want the same for your SaaS?
I'll tell you on the call whether Meta ads will work for you, and what it would take.
Meta adsquestions from SaaS founders.
Sometimes. They work best for self-serve and product-led tools with a clear visual hook. For enterprise products with long sales cycles, search is usually the better start, and I'll tell you if that's you.
Enough for each campaign to get around 50 optimisation events a week, which is what Meta needs to finish learning. I work the number out from your cost per trial and trial-to-paid rate in the fit check.
It sends conversion events from your server instead of the browser, so Meta still sees trials and payments that ad blockers and privacy settings would hide. For SaaS, where the paid conversion often happens days later in Stripe, it's close to essential.
I write the angles and briefs, and run the testing. The assets can come from your designers, founder-shot video or creators you already work with. I'll tell you on the call what the account will need each month.
If people already search for your category, Google usually comes first because the intent is higher. Meta suits products people don't know to look for yet. When I run both, Google is usually the base.
You do. Campaigns run in your own Meta Business account, on your card. If we stop working together, everything stays with you.
Couldn't find an answer?
Book a call and ask me directly.
Ready to get more customersfor your SaaS?
Book a call and I'll tell you whether Meta makes sense for your product, and what I'd test first.
You'll talk to me, not a sales rep · Free · No commitment